Late July 2020, I got an ad on my Instagram feed for a skincare brand called Good Molecules. I was intrigued by their packaging and their promise of affordable skincare. I’ve seen tons of brands market themselves as being “affordable,” but when I click on their link, it shows me products that I could only dream of buying. But Good Molecules actually had prices that aligned with my budget, so I decided that I would bite the bullet and give them a try.
I initially wrote my first review of the (article here) just a few weeks after receiving the product, but nonetheless impressed with their products. As I said in my first review, Good Molecules doesn’t position themselves as a “zero waste” or “sustainable” brand, but there is a lot of things that they are doing right in those categories that I felt as though I needed to tell you about them. To be honest, I feel as though Good Molecules is actually a victim of greenblushing, which is the polar opposite of greenwashing, and it occurs when a company forgoes talking about and broadcasting all the good that they are doing.
I’ve been using Good Molecules twice a day everyday for about four months now, and I am running a bit low on the amount of serum that I have left. Before I decided to purchase more, I decided that now would be a good time to give a bit of an update on the products and what I like and don’t like about Good Molecules.
Low Waste Packaging
The very first thing that I want to say about Good Molecules is that it does a great job right away with their packaging being plastic free. I talked about this in my first review, but my Good Molecules package came in a cardboard box with pink tissue paper, the products in their own boxes and absolutely no plastic packaging except for the face bar. I suspect that the face bar needed to have that plastic wrap around in for some reason, as I’ve seen some other companies do it in the past, most often when I buy from them online.
Good Molecules main selling point is that they ethically source their ingredients and only put in what they absolutely have to to make their products, so you don’t get any unnecessary fillers in your products. They also make it super clear on their website what ingredients they use, why they use them, and why they’re good for your skin.
When I first saw an ad for Good Molecules, they boasted having quality and affordable skincare. I was a little skeptical of this considering I feel as though all brands go around saying they are affordable, then once you click on their link, you see that most of their stuff costs over $50. My first purchase with Good Molecules, I purchased 5 products for $39, which means I only really spent around $8 per product.
With Good Molecules, they really want to make sure that you are using their products correctly in order to get the most use and real results from them. The box and each of the bottles that I received have really clear directions on the label that tells you when to use the product in your routine, if you should let the product absorb for a but before moving on, and what you should use before and after to get the best results in your overall routine.
For example, my hyaluronic acid serum says to apply a few drops all over the skin and let set for 30 seconds before moving onto oils or moisturizers. Each product also has a little tiny icon that will tell you if you should use the product in the morning or at night or both.
Usually I wouldn’t use a products aesthetic as a pro, but since I myself am getting more into influencer world, I have to say that Good Molecules bottles just look so good. This is also probably the graphic designer in me, but the Good Molecules products are so Instagramable and they really look good in my bathroom cabinet.
One con that I’ve definitely found now that I am close to finished with my first round of products is the reusability of the bottles that Good Molecules products come in. Their serums come in dropper bottles, and for the life of me, I cannot think of anything in my life where I might need a dropper bottle to store something. I’ve been looking online for ideas, and the only one that I would actually use them for would be as little tiny propagation vessels or flower vases.
I think for the most part, the size of the product and the price are pretty comparable with Good Molecules products, but the one area where I don’t think that is the case is with some of their smaller oils. you Now I am in no way a skincare expert, so I have no idea if this is just the way it is or if there is a certain expense that comes with some of these ingredients.
The biggest offenders of being tiny but more expensive were the oils that Good Molecules has on their website. When I ordered my own products, I only ended up getting the pure cold-pressed rosehip oil since I already knew some of the properties of rosehip from a rosehip face soap I got off of Etsy. It was only 0.44 fl oz (about 13 mL), and cost me $10. Granted, the rosehip oil has lasted just as long as the other 1 fl oz (about 30 mL) bottles that I have, but I know that for some people it could be hard to rationalize spending that much for such a small amount.